Cheap Thrills: Turtle Wax ICE Wheel Cleaner

I have to admit that one of the biggest reasons why I hold off washing my car is cleaning the wheels. As I am sure many of you will agree, it really is a pain in the butt, especially if the wheels have an intricate design with all those nooks and crannies that hide / hold brake dust and grime like no other. And when they are some pricey wheels like the Volk CE-28N wheels on the in-house Evo IX MR, you don’t want to use a cheap product that may scratch or damage such expensive wheels.

While visiting the local Pep Boys, I noticed a new wheel cleaning product from Turtle Wax – ICE Wheel & Tire Cleaner. With a solution in a spray bottle and a detachable wheel brush, it looked like a worthy product to check out. I had been looking for a soft wheel brush that could fit within and between the spokes of the CE-28Ns without banging things up. Of special concern was finding a brush that could fit into the center section of the wheel, where the Rays lugnuts are quite recessed for any ordinary wheel brush to fit. The ICE brushhead looked like it could do the job.

In practice, the product works really well. Pulling the trigger produces a foamy spray, which do a great job of clinging to the wheel surface, pulling off much of the brake dust and grime. And the brushhead is very effective in doing final clean up duties on the wheels, especially handy for the tight confines at the center of the wheels, where lugnuts tend to hide / mask surrounding contamination. Compared to the old way of cleaning wheels – with a microfiber towel and solution – using the ICE system definitely cut down on wheel cleaning time. So much so that I may actually clean them on a regular basis rather than waiting for the wheels become so dirty that they look like bronze anodized wheels from all the accumulated dirt and brake dust!

I do have a question and a comment for the folks at Turtle Wax, however. How safe is the solution for the sensitive clearcoats on aftermarket wheels? And I would recommend coating the brush handle area with a thin layer of rubber so that the plastic handle that could mar or scratch the wheel being cleaned. Will have to wait to see what the folks at Turtle Wax have to say.

P.S. – all of our “Cheap Thrills’ product reviews are unendorsed, honest-to-goodness evaluations; we pay for the product ourselves and try it out; whether it’s stellar or just plain sucks, we’ll definitely you know!


Turtle Wax, Inc.
P.O. Box 247
Westmont, IL 60559-0247
1-800-Turtle Wax

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