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From Youtube – Hyundai released a new commercial in South Africa for their new Tucson. What makes this commercial awesome is that they make a spoof of Top Gear, called Top Deer. Obviously this commercial wouldnt be as appealing in the US, but for everywhere else, it works! Good job Hyundai!
From Facebook – MINI had publically challenged Porsche to a race (MINI Cooper S vs. Porsche 911 Carrera S) at Road Atlanta on June 21st. MINI has also given Porsche home court advantage because the race track is right down the road from Porsche’s corporate headquarters. MINI even put out a full page ad in the New York Times to make it official. This is going to be awesome!
*UPDATE*: Porsche’s rebuttle:
Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.
But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you
need a reminder of our intent, please take a look at this short video:
While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces. We also invite you to any of the thousands of tracks around the world where Porsche owners compete each weekend.
Good luck with your race at Road Atlanta on June 21; we hope you enjoy the day.
Detlev Von Platen
President and CEO, Porsche Cars North America
Wow, GREAT response, but I still want the race.
From GM – OnStar and Google have joined forces to make car navigation simpler. By the end of this month, OnStar users will be able to send directions, that they look up on Google maps, directly to their car. I have to admit, that is pretty sweet! Hopefully this is just a small step for things to follow in the near future.