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Sep 202009
 

feature_by_johnchoi

US car makers are reinventing themselves in this era of bailout money, bankruptcy and “cash for clunkers.” It’s a stark flashback to the early 1980’s when Chrysler received a government bailout – Chrysler is a repeat offender in this regard. Lee Iacocca came over to the struggling auto maker, leading the charge to turn things around. Turn things around they did, in terms of sales, but turn things around they did not do in terms of product. The entire Chrysler recovery was based on K. The K platform. Virtually every car they produced was based on a single platform. The LeBaron. Dodge Voyager minivan. You name it, it was based on the same old thing. Mr. Iacocca even went on television, in commercials espousing the “new” Chysler. Hard to believe it has been 25 years since this commercial aired on national television. Does it not remind you of a new set of commercials from yet another Detroit automaker that’s hitting the airwaves as we speak?

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