Maybe I am getting old. I don’t like all these damn buttons on steering wheels these days. On my Lexus, there are so many buttons that do all sorts of things it seems – voice command (which, by the way, is the worst system ever made… and not just based on my opinion), lane departure warning, “back’ button, volume control, media “mode” and on and on. In my Evo IX, there’s one horn button. Nothing else. Not even a cruise control button because, well, it doesn’t have cruise control.
While I long for days of simplicity in passenger cars, motorsports continues to innovate and revolutionize. Nearly every aspect of performance can be tweaked from the steering wheel, even engine maps – is this why I have an “economy” mode, a “normal” mode, “Sport” mode and a “Sport+” mode for my car? Compared to the typical steering wheel on an F1 race car, however, we have it easy. Way easy.
Donut Media did a fantastic job of visualizing the evolution of the F1 steering wheel in this video for those who are completely green to current racing technology.
Ferrari and Mercedes did a huge dis-service to the sport by not actively participating – perhaps they think they’re “too good” to take part. Who the hell knows. Sure, they are constantly battling for the driver’s and constructor’s titles and that probably keeps them a little busy. BUT, they have plenty of time to produce and post a bunch of videos on YouTube. So much of the 2018 season is overlooked due to this lack of participation. We merely get flashes of those teams during the documentary, which is awkward or done during press conferences. Bleh.
I’ve been following F1 for the past few years and it definitely feels like we’re in the golden age of media coverage. Liberty green-lit all Formula 1 access to go digital and, thankfully we have now come out of the old “get off my lawn” mentality of the archaic legacy Formula 1 ownership. For those who’ve been following F1 a tad longer than I have, here’s a little nugget from 1980 – coverage of the Monaco Grand Prix on ABC’s Wide World of Sports. (that’s right… ONE measly race covered in America… how did you live???!!!)
The series is best summarized by Ricciardo in the premiere episode – “My name is Daniel Ricciardo and I’m a car mechanic.” Light-hearted (?), without much meaning and distracted.
I am still wondering why Grosjean still has an F1 seat. He doesn’t bring dollars to Haas with any major personal sponsors. And his race performance has been lackluster. Perhaps he knows where all the bodies are buried.
Want to see more drama / behind-the-scenes storylines around:
Red Bull’s displeasure with Renault engines (or vice versa?)
Verstappen vs. Ocon
What are YOUR thoughts? Share your comments below.
Just take a look at those gorgeous F1 cars from years past. My first memories of Formula 1 go back to 1988 in the old turbocharged era, when those 1.5L V6 engines were producing an excess of 1,000 horsepower. Oh yeah… cast iron blocks, 9:1 compression ratio and so on. Sorry, I went off on a tangent there.
So what do you see when looking at all the racecars above? Sure, lots of Senna but what else? Simply, there were all sponsored by a tobacco company. Marlboro, West, Mild Seven, Camel, Rothmans and many more. And it’s in this commercial era where we’ve had some of the best racing in memory and the most radical rate of development and innovation.
Based on “health & safety” concerns, tobacco advertising was banned from Formula 1 in 2006, effective with the start of the 2007 season. it effectively halted the biggest stream of sponsorship dollars to the sport and left teams scrambling to find new title (or otherwise) sponsors.
Wait…! What about the other “sin product” that’s been given free reign over the years to advertise as much as they want? Johnnie Walker, Martini, Heineken, Molson, Foster’s, Labatt’s, Chandon, Singha, Kingfisher. What’s taking so damn long for the same talking heads to address banning or limiting advertising by alcohol producers? Hell, Heineken is the title sponsor for the Chinese and Italian Grands Prix in 2019. And Johnnie Walker is the title sponsor for the Belgian Grand Prix. How the hell does this make sense?
But it’s not just tobacco and alcohol companies that are “killing people.” Let’s take a look at the general records of current Formula 1 sponsors:
And this isn’t even the whole list! What about all those tech companies, such as Lenovo and HP, making their computers through vendors like Foxxconn… who pay their employees the equivalent of $200 US per month… indentured servitude. Suicides. These don’t count, right?
You may counter that the companies above aren’t directly killing people like cigarettes. That it’s false equivalency. On the contrary, all of these companies are doing real damage to the global society at large, directly or indirectly. Why should they be given a pass when it comes to advertising in F1? How is it okay to spill hundreds of millions of crude oil into the ocean which starts an extremely dangerous chain reaction from contaminating sea life (and birds too!), destroying ecosystems, YOU eating that contaminated seafood and eventually getting cancer.
I am NOT a fan of smoking in any shape or form. I find it disgusting. I WAS a smoker for 10 years but I quit cold turkey almost 9 years ago. It stinks and makes me sick. But it’s completely wrong for the “elites” at the WHO to determine that tobacco advertisers can’t advertise in F1, yet plenty of other industrial and consumer brands, that kill just as effectively, can go wherever and do whatever they want. It’s a farce.
Then in February 2011, Kubica suffered a huge accident at a rally event in Italy. It did some serious damage to his right arm and no one thought at that point if he would ever race – let alone drive – ever again.
Wow. I’ve seen some bad crashes as races, including the 1998 Belgian Grand Prix where most of the field was decimated on the downhill toward Eau Rouge. But I have NEVER seen something as ridiculous as what happened at the 2019 NASCAR Daytona 500. Straight up amateur hour at best, with MULTIPLE pile ups caused by one “I-only-know-how-to-turn-left” jackass after another. I have no sympathy for this racing series, the fans (seriously… why don’t you follow Indy Car or Formula E instead??!) and the drivers. Is it any surprise that NASCAR’s popularity has plummeted?